Free UTM Builder
Build campaign URLs locally in your browser. No tracking API is required.
What are UTM parameters?
UTM parameters are query parameters commonly added to destination URLs to identify campaign source, medium, campaign name, content and term. TinyURLFree records these values when they are present in the destination of a short link.
Build consistent campaign tracking URLs
UTM parameters make it easier to distinguish where campaign traffic came from. TinyURLFree assembles the parameters in your browser so you can create a consistent tagged destination before sharing or shortening it.
Use stable naming conventions for source, medium and campaign values. Consistency matters more than complexity because analytics platforms treat different spellings and capitalization as different campaign values.
Quick steps
- 1. Enter the original destination URL.
- 2. Add the campaign source, medium and campaign name, plus optional content or term values.
- 3. Copy the generated campaign URL or shorten it with TinyURLFree.
Common questions
What is utm_source?
It identifies the traffic source, such as a newsletter, search platform or social network.
What is utm_medium?
It describes the marketing channel, such as email, social, referral or CPC.
Does the builder send my URL to a paid analytics API?
No. Building the tagged URL is performed locally in the browser.